HONDA NEW ANTHEM
INTERNSHIP PROJECT
2020. 11- 12
This is a concept story-based transportation design project. What if in a parallel universe, the relationship between people and vehicles is no longer “user and products” but “a bridge to connect people with their spiritual beliefs”? I was trying to imagine a whole new relationship between people and vehicles.
The bottom image showing the 1/4 scale model of my intern project by Honda R&D Americas was exhibited at the “Motion. Autos, Art, Architecture" exhibition in Guggenheim Museum Bilbao from April to September 2022. Thanks to HONDA AD studio!
*** Background reference/credit to Gabriel Yeganyan, Timothy Rodriguez, Jaime Jones, Lawrence Alma-Tradema, Sung Choi. ***
"This, is our new anthem!"